PRODUCT SAFETY
Build-A-Bear Workshop Plush Hearts Stuffed Animal Recall
Last updated: 2026-01-28 · Source: GearVerify Atlas
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What this recall means for you
The recall involves Build-A-Bear Workshop Plush Hearts stuffed animals. The hearts sewn inside the plush can detach, posing a choking hazard to young children.
What to do next
- Check if any Plush Hearts stuffed animals were purchased between January 2025 and June 2025
- Look for the lot code on the sewn-in tag inside the plush (format: BAB-YYYY-NNN)
- Immediately take the recalled plush away from children under age 3
- Do not allow children to play unsupervised with this product
- Visit any Build-A-Bear Workshop retail location for a $7 coupon refund
- Keep records of the original purchase transaction for any online refund claims
- If no retail location is nearby, contact Build-A-Bear customer service for mail-in options
Recall data
| Brand | Build-A-Bear Workshop |
|---|---|
| Product | Plush Hearts Stuffed Animals |
| Deaths Reported | None reported |
| Primary Hazard | choking |
| Remedy | Consumers should immediately take the recalled product away from children and return it to any Build-A-Bear Workshop location for a $7 coupon refund. |
| Category | toys |
| Recall Date | Jul 18, 2025 |
| Record ID | CPSC-25-029 |
| Source | cpsc.gov |
| Last Updated | 2026-01-28 |
| Published | 2025-07-18 |
| Record ID | CPSC-25-029 |
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